#PoorLeo - the hashtag currently doing the rounds on twitter as Leonardo Dicaprio fans express their despair at the star's lack of luck when it comes to the Oscars.
At last night's star-studded ceremony, Leo put on a brave face as he failed to win an acting Oscar for the fourth time, losing out to Matthew McConaughey for his role in Dallas Buyer's Club.
Leo's 'Oscars career' has spanned the past twenty years, starting when he received his first Oscar nomination (as Best Supporting Actor) in 1994 for his role as Johnny Depp's mentally handicapped younger brother in What's Eating Gilbert Grape. Playing a handicapped role is usually a formula for Oscars success - Dustin Hoffman in Rainman, Jamie Foxx in Ray and Colin Firth in The King's Speech to name a few - but obviously not for Mr Dicaprio.
2005 and 2007 brought more Oscar potential for Leo, with Best Actor nominations for The Aviator and Blood Diamond respectively. While The Aviator has been hailed by critics as a career defining performance for Dicaprio, the Academy obviously didn't agree.
That brings us to this year's Best Actor nomination for The Wolf of Wall Street. Dicaprio's performance as shamed stockbroker Jordan Belfort dazzled the public and critics alike, but it couldn't top McConaughey's dramatic transformation into a dying AIDs victim.
So just why has Leonardo Dicaprio, regarded as possibly one of the most talented actors of our generation, never got his hands on a golden statue?
Dicaprio is consistently a great actor: He has simply never made a bad movie; every role has been carefully chosen and every performance has been stellar. In my opinion, the reason could be because Dicaprio is almost better than the actual film - his acting talent outshines every other aspect of any film he stars in. Whereas those who have trumped Leo to the Oscar, such as McConaughey, have been nominated for roles in ground-breaking films of a sensitive nature, giving their nomination an extra edge.
Or - the reason could be because the Oscars are decided by the Academy; a group dominated by white, over-60 males. Perhaps when the views of the cinema-going public are represented fairly in the Academy, #PoorLeo will get his Oscar.